Introduction

Trademark in a simple term is any logo, word or tagline which you think is different and unique. Now, the question is why you should develop your brand and why you should register it as your trademark registration. To give justice to these questions we are coming up here with all that you need to know about trademark. First you must know that what can be registered as trademark ?? So, you can register your business name, product name, any unique combination of numbers or any abbreviation, logos, symbols, tagline, Sound mark, Scent Mark, Motion Marks, Shapes or even unique color can also be registered as a trademark. Now, it is upon you that how you can develop your unique brand from any of the above combination.

What is trademark registration?

Trademark registration is a complete online procedure where one has to submit few details about the trademark to be registered along with required documents. One has to pay fees for filing of online trademark registration in gujarat only. There is no requirement to submit any documents physically to trademarks’ registry. Trademark registration is a process to give legal identity to your brand. This process provides safety to your brand. On registering your brand as a trademark, you can stop and even sue any person who is engaged in duplicating the goods that you are manufacturing by falsely copying your brand name, logo or your trademark. This is the main reason why you should trademark your brand as soon as possible without any delay.

Advantages of trademark

1) Brand Safety:

Your brand is total of all the hard work that you have put into developing your business and establishing your brand in the market. Once you reach certain level of popularity, it becomes compulsory for you to protect your brand from duplicators because you have earned reputation in the market by providing best quality goods or services. Even a small duplicator can ruin your years of hard work and you will be left with no choice that to regret. To safeguard yourself from this danger and to protect your brand, you must register your brand. With this, you can immediately stop the duplicators, sue them and you can ask for compensation for the damage they caused to your brand.

2) To sell on Ecommerce platform

Now a days it is the most common practice opted by many manufacturer and traders to sell their goods or services on the E-commerce platforms such as Amazon, Flipkart, Myntra, Ganga Fashion and so on. This Ecommerce website before allowing you to register as a seller on their platform will ask for trademark registration certificate. It is undeniable that to sustain in the market and competition you have to go online and sell your goods on Ecommerce websites.

3) Builds up the brand loyalty

Registering your brand as a trademark increases the trust amongst your customers. It will enable the customers to show their loyalty towards your brand. Trademark creates trust for your brand and your products into the market. It differentiates your goods with that of the others. With trademark your brand can easily stand out of the crowd and make your standing. It makes your business more reputed and more and more people will get attracted to the loyal and reputed brand.

4) Trademark is an asset

Trademark is an intangible asset for any organization since the owner of the trademark can sue others from not using their brand. Developing the brand requires the continuous hard word, patience and perseverance from the whole organization. Trademark holds the brand value of the whole organization. A registered trademark can be assigned, sold, transferred to other person for its commercial usage on certain terms and conditions through which the owner of the trademark can be benefited.

Process of Registration of Trademark:

Trademark registration is a complete online process where one has to file their application for registration on government’s website of intellectual property rights. Here’s a flowchart of trademark registration process.